Social Media Marketing: Use It or Get Left Behind

Every marketing expert will be recommending clients to invest more in their social media marketing because it works. Facebook has almost one billion users and the majority of Facebook fans log into the site daily. Twitter, LinkedIn, YouTube, and Google+ are also used by millions of people and they are rapidly increasing in popularity. More importantly, social media users sincerely enjoy participating in the open online environment. That is why sales professionals that don’t use social media marketing will be left behind.

Social Media Gets Results

Social media networks consistently generate results because people appreciate compelling content and they love to share helpful information with their family and friends. Businesses that utilize social media profiles to interact and engage with potential consumers can drastically increase their sales by building real relationships. It is especially beneficial in the real estate industry, since it provides you with a free platform for marketing potential properties, as well as your services.

Social Media Keeps You Current

Using social media is not only a great tool for marketing your real estate services; it is also a great resource for keeping in touch with your contacts. It is important to regularly scan the news feed for indicators that your family, friends, or Facebook fans might be considering buying or selling a home. Social media news feed can provide great insight into your potential clients.

Expand Your Database

Social media networks like Facebook allow you to tap into your friends of friends for a small additional fee.  This gives you the opportunity to place your content in front of your followers, as well as any of their Facebook contacts. If your status updates and posts offer real value, they can quickly increase the number of fans that you currently have, which will in return increase the amount of people you can reach when you pay the additional fee.

Free Online Exposure

Real estate is a competitive and highly volatile industry. It is critical to promote your name everywhere you can, because you never know where someone will be looking for an agent to help sell or buy their next home. That is why it is so important for real estate agents to take advantage of any free online marketing platforms. Kazadu is a particularly beneficial free marketing tool for real estate agents, because it is geared directly at homeowners. It is an industry-specific resource designed to help homeowner, home buyers, and sellers find the services they need. Kazadu’s new social media propagation tool in the members’ back office allows you to broadcast your Kazadu profile and reviews on all of your social media accounts.

Social media participation is not expected to experience any reduction in the foreseeable future. In fact, trends show a steady increase in user activity. Your business should have a Facebook profile and a Twitter account if you need to generate and nurture new leads. It is also necessary to regularly post exciting statuses or helpful tweets on your social media pages to increase engagement and attract new followers. If you are a real estate agent and you don’t use social media, you can count on being left behind by the next generation of home buyers and sellers.